Leverage social media as part of your marketing strategy (and make it look easy)
Are you on Twitter? (If the answer is no, WHY NOT? So much fun #lawtwitter #legaltech – check it out!).
A ton of people might think “lawyers on Twitter, Facebook, Instagram…doesn’t seem like a good match, tbh.” That’s probably because they’re thinking about the SUPER stereotypically bad lawyer social media ads, which are usually just different combinations of the words “tough,” “fair,” and “advocate.” (You can see my thoughts about the pitfalls from lawyers on social media here on Lawyerist?) Most lawyer social media is like a tiny billboard in 140 characters. Yuck.
But, if you do it right, social media can definitely help make your lawyer life better, no matter what stage of your career you’re in.
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